The Master's programme offers the following four specialisations. The specialisations in Communication, Distribution, and Market Research are taught at the Faculty of Economics at the Universitat de València (UV). The specialisation in International Marketing is taught at the Faculty of Legal and Economic Sciences at the Universitat Jaume I of Castellón (UJI) (located 70 km from UV).
IMPORTANT NOTE: The specialisations are linked to the pre-registration process. That means that the specialisation chosen by the candidate during pre-registration is the one they must enroll in if admitted. Once pre-registration is completed, the specialisation cannot be changed.
1st year
Total credits: 60 | Mandatory: 34, TFM: 6, Optional: 20| Code | Name | Credits | Type (of subject) | Course syllabus, schedules, exams |
|---|---|---|---|---|
| 40099 | Managerial skills: managing teams | 5 | Compulsory | Check info |
| 40100 | Operational marketing design in the launching of new products | 10 | Compulsory | Check info |
| 40101 | Multivariant techniques in market research | 5 | Compulsory | Check info |
| 40112 | Master's final project | 6 | Master thesis project | Check info |
| 42047 | Advanced analysis of consumers and competition in the marketing plan | 5 | Compulsory | Check info |
| 42048 | Simulation and new technologies | 5 | Compulsory | Check info |
| 42049 | Strategic decisions in marketing | 4 | Compulsory | Check info |
| Elective subjects | 20 | Optatiu |
Elective subjects
| Code | Name | Credits | Type (of subject) | Course syllabus, schedules, exams |
|---|---|---|---|---|
| 40102 | Corporate communication | 5 | Electives | Check info |
| 40103 | Promotional communication | 5 | Electives | Check info |
| 40104 | Advertising management | 5 | Electives | Check info |
| 40105 | Message and media planning | 5 | Electives | Check info |
| 40106 | Channel management | 5 | Electives | Check info |
| 40107 | Point of sales marketing | 5 | Electives | Check info |
| 40108 | Logistics and physical distribution | 5 | Electives | Check info |
| 40109 | Sales management | 5 | Electives | Check info |
| 40110 | Market research project management | 5 | Electives | Check info |
| 40111 | Advanced statistics | 5 | Electives | Check info |
| 40113 | Market research techniques | 5 | Electives | Check info |
| 40114 | Design of causal research | 5 | Electives | Check info |
| 42050 | Management of international companies | 5 | Electives | Check info |
| 42051 | International marketing | 5 | Electives | Check info |
| 42052 | Branding in international markets | 5 | Electives | Check info |
| 42053 | Client loyalisation strategies | 5 | Electives | Check info |
| 42054 | Marketing of services | 5 | Electives | Check info Not offered in 2024-2025 |
| 42055 | Tourist marketing | 5 | Electives | Check info Not offered in 2024-2025 |
| 42056 | Political and electoral marketing | 5 | Electives | Check info Not offered in 2024-2025 |
| 42057 | Psychology and social marketing | 5 | Electives | Check info Not offered in 2024-2025 |
