Research project «Virtual spaces for the promotion of books and reading Formulation of indicators for the evaluation of its quality and effectiveness» FFI2015-69977-R.

R+D+i State programme for the Challenges of Society. Ministry of Economy and Competitiveness Call 2015.

• Project’s title: virtual spaces for the promotion of books and reading. Formulation of indicators for the evaluation of its quality and effectiveness.
• Keywords: Reading, online reading, virtual public epitext, blog, social network, book trailer, reading promotion, literary criticism, interactive communication.
• Call:R+D+i State programme for the Challenges of Society. Ministry of Economy and Competitiveness  (6th May 2016 Resolution).
• Main researcher:  Gemma Lluch.Universitat de València. ERI-Reading
• Researchers:Josep Maria Baldaquí. University of Alicante. IIFV; Virginia Calvo. University of Zaragoza;  Dari Escandell University of Alicante; Anna Esteve. University of Alicante. IIFV; Àngels Francés. University of Alicante. IIFV; Nieves González Fernández-Villavicencio. Pablo de Olavide University of Seville and Rosa Tabernero. University of Zaragoza.
• The main objective of this research project is:
  • To improve the communication between institutions that promote reading, publishers that public books and authors that write them with their readers depart from the formulation of indicators and the elaboration of protocols about a more efficient virtual communication in each tool and virtual platform.
  • From a theoretical point of view, data allow us to increase the concept of paratext (Genette, 1987) with a “virtual public epitext” definition proposed.

To sum up, the investigation that we want to develop aspires to give answers to a social challenge about the changes the Internet causes in the promotion of reading and suggestion of books.