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The creation of the Valencia Tourism Agency, responds to the economic importance of the tourism industry in the Valencian Community and to the need of an efficient and close functioning of the Valencian tourist administration. With the different services and delegations, it constitutes the public entity of the Valencian Government corresponding to the promotion and development of the tourist activity and, in general, the implementation of the tourism policy of the Valencian Government.

The Valencia Tourism Agency, as an administrative organisation responsible of the boost and implementation of tourism policies of the Valencian Government, has as a final objective the improvement of competitiveness, product’s quality, technological innovation, training and performance of the Valencian tourism industry, as well as the boost, spread and improvement of the regulations and management of this sector and of any other specifically designed by the council of the Valencian Government.