Grups d'Investigació

GIUV2015-264

This project analyses the linguistic mechanisms of persuasion in both English and Spanish and in verbal and non-verbal language. To this end, a review of the different linguistic (pragmatico-discursive) theories on persuasion, argumentation and rhetoric is carried out and different samples of business/institutional discourse are analysed to discover mechanisms of persuasion in each of the two languages. The results can demonstrate differences in the different mechanisms used in English and Spanish, which are therefore specific to each language, but also mechanisms that are comparable. These results will be basic to design ad hoc materials for the training plan of two different levels (ESO and University).

No Determinada

• Estudio y analisis de los mecanismos linguisticos de la persuasion en ingles y español, en el lenguaje verbal y no verbal
• Estudio de las estrategias persuasivas en el entorno laboral (empresarial e institucional)
• Estudio empirico de base experimental en contextos educativos. Elaboracion y puesta en practica de un plan de formacion
• Diseñar el modulo sobre persuasion del curso on-line y/o semi-presencial, para la formacion de profesionales de empresa o instituciones

• Persuasion at work.Study of persuasive strategies in the work environment (business and institutional) that are used for the construction of a corporate identity in public media (particularly in digital contexts).
• Persuasion in political discourse.Studies of persuasive strategies typical of oral political discourse in the Anglo-Saxon and Spanish context, such as metaphor, metonymy, evaluation (Martin & White, 2005) or transitivity mechanisms (Halliday & Matthiessen, 2004, 2014), or a combination of them, with the aim of convincing the audience and obtaining their votes, and which are therefore used with an ideologising purpose.

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• Inter-univ. Institute for Applied Modern Languages (IULMA)

• Persuasión, lingüística cognitiva
• Persuasión, lingüística cognitiva, análisis del discurso crítico, discurso político