La Nau Cultural Centre of the Universitat de València will host from 9 February to 1 March the “Diseño al plato” exhibition, organised by the Asociación de Diseñadores de la Comunidad Valenciana (ADCV) (meaning Designers’ Association of the Valencian Community) within the framework of the sixth Valencia Disseny Week. A week full of cultural activities related to design and gastronomy. Last Monday, the exhibition was presented at La Nau by Antonio Ariño, Vice-Principal for Culture and Equality, and by the president of the ADCV, Carlos Tíscar.
Both Ariño and Tíscar have underlined the gastronomy potential as a tool of development of the economy in times of crisis, and just like in any other sectors, crafts and design can contribute to this important task.
Furthermore, the Vice-Principal has remarked the contribution to investigation that universities make through the Degree in Food Science and Technology that both the Universitat de València and the Universitat Politècnica de València have expressed “the great satisfaction it feels when for, the first time, design, gastronomy and art gather together at La Nau from a cultural perspective because studying the etymology of the word culture or the experience of cultivating show the relationship with gastronomy.
“Diseño al plato” explores the existing convergence among gastronomy, art and design. We are every time more used to seeing the cooking experience as an artistic process and this exhibition points it out, not only through the work of restorers, but also through the joint experience of three professional leading figures: a chef, a designer and an inventor. In this way, that creative gastronomic process does not end in the culinary side, in also starts before being plated, in the initial design of the container. The sample appeals to senses all the time and it shows that creativity is the key to get the best of every project.
For this exhibition, 14 creative teams, each of them with a chef, an artisan and a designer, who have made a total of 14 containers specifically designed for the occasion and 14 culinary creations also conceived on purpose. All the containers are shown at the hall, together with the pictures of the culinary creations.
Furthermore, at the exhibition there is a combination of graphic projects for establishments dedicated to restoration made by the ADCV designers. With them, you can see how design is the most efficient tool when transmitting the values of any kind of business. Corporative identity, the restaurant’s appearance, as well as the signs, menu... a sample of all the fields of communication which graphic design includes.
But further from its cultural content, this exhibition has a charitable purpose because the designed containers will be raffled and the fund raised will be sent to the Valencia Food Bank once the exhibition has been finished. The numbers to participate in the raffle obtained through the online shop of the ADCV.
The opening of the exhibition was celebrated at 20h at the Cultural Centre La Nau (Estudi General Exhibition Room), but as a precursor of this one, one hour before, at 19h, the opening conference took place in charge of Chef Jorge Bretón, at the Aula Magna of the Cultural Centre of La Nau. Under the name of “Passion, the path to a multidisciplinary creativity”, Bretón, professor of the Basque Culinary Center, took a closer look at the analysis of the creative processes and focused himself on the concept of passion as a creative tool.
At the exhibition product, 42 creators participate (14 teams, each one of them made up of three people). Among the restorer participants there are Víctor Rodrigo (Samsha, participant of “Top Chef” tv programme), Manolo Alonso (Casa Manolo), Vicente Patiño (Saiti), Alejandro del Toro (Alejandro del Toro), Bernd H. Knöller (Riff), etc. Complete list of creative participants:
The exhibition is carried out with the collaboration of the Universitat de València, the Centre of Craftsman of the Community of Valencia, the Food Science and Technology Lab of the Universitat Politècnica de València and the gastronomic associations “A-cuinar” (“to cook”) and “No vemos en valencia” (“See you in Valencia”).
Last update: 9 de february de 2015 12:25.
News release
