Pilar Alfonso presents at Alaquàs “NGOD Brands”
The Castle of Alaquàs hosts the presentation of advertising communication in Non-Governmental Organizations for Development
Presentation of the book “NGOD brands. From a guilty narrative to that of consumption and redemption” by Pilar Alfonso Escuder
This volume describes and analyses the main stories created by NGODs for TV adverts throughout two decades in order to explain the main communication errors during this period. The main objective of the book is to analyse social and communication relevance and to make the use and need of (re)thinking it evident.
Participants: Rafael Currás, Marketing professor at the Universitat de València; Carles X. López Benedí, former president of the Valencian Coordinator of NGOs; Pilar Alfonso, professor at the IES Dr. Faustí Barberà in Alaquàs and author of the book; and Maite Simon, PUV editor and co-director of the Aldea Global collection.
Presented and moderated by: Sònia López Blandas, journalist and former student at the IES Dr. Faustí Barberà.
Date 27 september 2016 at 19:30 to 21:00. Tuesday.
Place
Castell d’Alaquàs · C/ Pare Guillem, 2 · Alaquàs
Aldea Global · Castell d’Alaquàs .
