GOIV2026-028

The research group conducts interdisciplinary studies in the field of Experimental and Behavioral Finance applied to corporations and entrepreneurship, analyzing how cognitive biases and psychological factors influence financial and business decision-making. To this end, theoretical, experimental, computational, and empirical methods are combined. These activities aim to generate scientific evidence that contributes to improving theoretical models, corporate strategies, and the design of policies to support entrepreneurship.

https://uva.theopenscholar.com/veconlab/people-new

• Combinar las teorías con el trabajo empírico sobre el comportamiento de los individuos y de las organizaciones empresariales, mercados e industrias.
• Analizar, a través de la Economía Experimental, utilizando experimentos de laboratorio y de campo, fenómenos económico-financieros y sociales difíciles de observar de manera natural.
• ## Objetivo general Analizar y comprender cómo los individuos, las organizaciones y los mercados toman decisiones bajo riesgo e incertidumbre, integrando enfoques de economía del comportamiento, finanzas conductuales, economía experimental, microeconomía y teoría de juegos, con el fin de explicar fenómenos financieros y contribuir al desarrollo de mejores mecanismos de decisión, gestión del riesgo y diseño empresarial, sobre todo dirigido a la empresa startup y el emprendimiento.
• 6. Generar evidencia científica que contribuya al diseño de mecanismos, estrategias empresariales y sistemas de gestión del riesgo más eficientes y sostenibles.
• 7. Promover el desarrollo de investigación interdisciplinar y aplicada en finanzas experimentales y conductuales, fortaleciendo la formación académica y la innovación en el área de economía y finanzas.
• 1. Estudiar el comportamiento de individuos y organizaciones en contextos de riesgo, incertidumbre y toma de decisiones financieras, especialmente en escenarios de ganancias potenciales (upside risk) y pérdidas (-downside risk-).
• 2. Integrar modelos teóricos y evidencia empírica mediante experimentos de laboratorio, experimentos de campo y análisis de datos conductuales para analizar fenómenos económicos y financieros difíciles de observar en condiciones naturales.
• 4. Analizar dinámicas de interacción estratégica, cooperación y competencia en mercados, organizaciones y redes socioeconómicas utilizando herramientas de microeconomía y teoría de juegos.
• 3. Identificar el impacto de los sesgos cognitivos, las emociones, las normas sociales y las estructuras de incentivos sobre las decisiones financieras estratégicas.
• 5. Investigar los procesos de transmisión cultural, formación de preferencias y cooperación social que influyen en el comportamiento financiero de individuos y empresas en formación.

• Financial Decisions Under Risk and Uncertainty: Upside and Downside Risk.This research area examines how individuals, investors, managers, and organizations make decisions in the face of potential gains and risks of loss. It studies phenomena such as loss aversion, overconfidence, risk-seeking behavior, and asymmetric risk perception. The methodology applied consists primarily of: * Laboratory and field economic experiments. * Financial market simulations. * Models of choice under risk. * Econometric and behavioral analysis of financial decisions. Impact on businesses and entrepreneurship: This research area helps explain why real-world financial decisions deviate from traditional financial models, enabling the improvement of risk management strategies as well as the design of successful financing strategies for microenterprises, startups, and small businesses.
• Strategic financial behavior, game theory, and experimental markets.Drawing on microeconomics and game theory, this research area focuses on analyzing individual financial behavior within firms in strategic situations. Specifically, it examines how individuals and organizations interact strategically in markets and competitive environments under conditions of uncertainty. The research analyzes mechanisms of cooperation, competition, expectation formation, and strategic coordination in specific economic contexts. The methodology applied consists primarily of: * Experimental games. * Experimental economics and behavioral game theory. * Dynamic models of strategic interaction. * Computational simulation of socioeconomic networks. Impact on businesses and entrepreneurship: This research line provides evidence on how financial dynamics of cooperation, competition, and stability emerge in financial markets and organizations, contributing to the design of more efficient business strategies.
• Behavioral and Experimental Finance.Behavioral Corporate Finance. Combines theory with empirical work on the behavior of individuals and business organizations, markets, and industries. Behavioral Finance and Economics. Analysis through Experimental Economics, using laboratory experiments to study economic and social phenomena that are difficult to observe naturally. Microeconomics and Game Theory. Analysis of individual optimizing behavior and behavior in strategic situations. Analysis of strategic behavior under uncertainty. Dynamic analysis of network formation in complex processes of socioeconomic interaction. Cooperation and Cultural Transmission. Dynamic analysis of the horizontal and vertical transmission of cultural values. Interaction and cooperation among individuals.

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• ERI Economic and Social Behaviour (ERI CES)