Knowledge branch: Social Sciences and Law

Area of knowledge: Economics, business administration and management, marketing, commerce, accounting and tourism

Centre: Facultat d'Economia

Degree code: 2114

Master degree website: www.uv.es/mastermarketing

Participating Universities: University of Valencia and Jaume I University

Total credits of the degree: 60

Compulsory:34

Elective:20

Final project:6

Years: 1

Places available: 80

Teaching modality: Presencial

Language teaching: ------

First enrolment credit fee:35.34€

First enrolment credit feefor non-EU and non-communicating students from abroad:70.68€

Academic Coordinating Committee: Antonio Marín García
Beatriz Moliner Velázquez (Co-Director)
Berta Tubillejas Andrés (Co-Director)
Cristina Aragonés Jericó
Mª José Miquel Romero
José Eduardo Tronch García de los Ríos
Marta Ordiz Bernardo (PAS)
Yeamduan Narangajavana

Academic, scientific or professional interest: This programme offers advanced education in academic and research terms in the area of marketing. It is intended to respond to the growing demand for marketing professionals and to the need to train them by means of specialised and up-to-date studies for professional practice. The masters course offers a programme focused on market research and techniques in relation with advertising, consultancy, business distribution, sales in private and public organisations, etc. in different business sectors and regardless of their geographic location. It is targeted at future managers of sales, image and marketing campaigns or at those responsible for analyses in this area.