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Participants

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  • Registered groups in the Register of Research Structures of the Universitat de València - (REIUV)

FromIdeas: Communication, Sustainable Lives, and Digital Intelligence - FROMIDEAS

Reference of the Group:

GIUV2025-674

 
Description of research activity:
The FromIdeas group works at the intersection of communication, sustainable lives, and digital intelligence to address global challenges from an interdisciplinary perspective. Through an innovative approach, its mission is to generate knowledge, tools, and solutions that promote awareness, encourage the adoption of sustainable practices, and develop optimized communication strategies using advanced technologies. The term Digital Intelligence offers an innovative perspective that goes beyond traditional approaches associated solely with artificial intelligence (AI). Rather than limiting itself to AI as a specific technology, Digital Intelligence encompasses an ecosystem of tools, methodologies, and technological applications that transform how we interact with data, people, and the digital environment. Its relevance lies in its ability to enhance strategic communication, personalize impactful messages, and accurately measure the effects of initiatives, facilitating the creation of adaptive and informed solutions. In this way, digital intelligence acts as a catalyst to strengthen communication as a key tool for raising awareness and education while facilitating the implementation of...The FromIdeas group works at the intersection of communication, sustainable lives, and digital intelligence to address global challenges from an interdisciplinary perspective. Through an innovative approach, its mission is to generate knowledge, tools, and solutions that promote awareness, encourage the adoption of sustainable practices, and develop optimized communication strategies using advanced technologies. The term Digital Intelligence offers an innovative perspective that goes beyond traditional approaches associated solely with artificial intelligence (AI). Rather than limiting itself to AI as a specific technology, Digital Intelligence encompasses an ecosystem of tools, methodologies, and technological applications that transform how we interact with data, people, and the digital environment. Its relevance lies in its ability to enhance strategic communication, personalize impactful messages, and accurately measure the effects of initiatives, facilitating the creation of adaptive and informed solutions. In this way, digital intelligence acts as a catalyst to strengthen communication as a key tool for raising awareness and education while facilitating the implementation of sustainable practices through continuous analysis and optimization. Through this integration, the FromIdeas group aspires to contribute to the development of innovative and responsible solutions, generating a positive impact on society and the environment.
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Web:
 
Scientific-technical goals:
  • Diseñar estrategias de comunicacion personalizadas mediante tecnologias digitales avanzadas para sensibilizar sobre sostenibilidad
  • Investigar y promover practicas sostenibles que mejoren la calidad de vida respetando los limites del planeta
  • Desarrollar herramientas digitales basadas en inteligencia digital para analizar datos, predecir tendencias y optimizar estrategias comunicativas
  • Crear plataformas interactivas que fomenten la colaboracion interdisciplinaria entre actores sociales, cientificos y tecnologicos
  • Explorar el impacto etico y social de las tecnologias digitales en la comunicacion y en la promocion de sostenibilidad
 
Research lines:
  • Strategic Communication for Sustainability..Study and development of innovative communication strategies to raise awareness and promote sustainable practices, aligned with the Sustainable Development Goals (SDGs), through the use of advanced technologies and interdisciplinary approaches.
 
Group members:
Name Nature of participation Entity Description
ESTEBAN GALAN CUBILLODirectorUniversitat de València
Research team
VANDERLEI JOSÉ ZACCHICollaboratorUniversidade Federal de Sergipeadjunct professor
 
CNAE:
  • -
 
Associated structure:
  • Language Theory and Communication Sciences