GIUV2020-470
The group's research activity focuses on the analysis of creative industries and cultural markets from a multidisciplinary and transversal perspective that combines theories, principles and tools from economics, sociology, management, marketing and finance. This approach addresses the main effects of technological change, both on supply and demand, in a scenario that has allowed the emergence of new cultural markets. Thus, digitalisation has meant a reduction in the fixed costs of production, distribution and promotion for industry, leading to innovations in processes or products and services. In reference to consumers, we find, among other things, a change in consumer habits, with the reduction of costs in the search for and discovery of new products and services, and the breaking down of barriers to participation. Specifically, the aim is to analyse both qualitatively and quantitatively the impact that social changes (diversity and democratisation) and technological changes (acceleration of the digitalisation of content) have had on the different agents that intervene in the different cultural markets. In this sense, the scope of the study contemplates analysis both on a...The group's research activity focuses on the analysis of creative industries and cultural markets from a multidisciplinary and transversal perspective that combines theories, principles and tools from economics, sociology, management, marketing and finance. This approach addresses the main effects of technological change, both on supply and demand, in a scenario that has allowed the emergence of new cultural markets. Thus, digitalisation has meant a reduction in the fixed costs of production, distribution and promotion for industry, leading to innovations in processes or products and services. In reference to consumers, we find, among other things, a change in consumer habits, with the reduction of costs in the search for and discovery of new products and services, and the breaking down of barriers to participation. Specifically, the aim is to analyse both qualitatively and quantitatively the impact that social changes (diversity and democratisation) and technological changes (acceleration of the digitalisation of content) have had on the different agents that intervene in the different cultural markets. In this sense, the scope of the study contemplates analysis both on a sectoral level (music, audiovisual, video games, performing and plastic arts) and from a more aggregated perspective. The members of the group have extensive research experience in the field of economics and management of culture, creative industries and the arts. In this context, they have developed research focused on analysing the use of ICTs and cultural participation, the extension of audiences and the new business models that have emerged as a result of technological change. In addition, some members of the team are linked to different academic associations as members of their scientific committees: International Association of Arts and Cultural Management, AIMAC, Montreal; International Music Business Research Association, IMBRA, Vienna; Workshop on Cultural Economics and Management, WCEM, Seville. At the same time, they have actively participated in the transfer of research results through the signing of numerous agreements and contracts with entities linked to the creative, cultural and social sector. Finally, some of the members of this team belonged to a group already registered in the Office for the Transfer of Research Results (OTRI) of the Universitat de València.
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- Avanzar y profundizar en la investigacion sobre las industrias creativas y sus mercados a traves de teorias, metodologias y tecnicas diversas
- Desarrollar metricas de la calidad de los productos y servicios en areas donde los resultados resultan complejos de cuantificar de forma objetiva
- Incorporar la diversidad y la sostenibilidad social y ambiental en el marco de la investigacion desarrollada
- Aproximar y transmitir los conocimientos alcanzados tanto a los sectores implicados como a diferentes agentes y a la sociedad
- Big data applied to creative industries.Development of empirical quantitative and qualitative methodologies using data generated on digital platforms.
- Microeconometric models of cultural participation.Application of statistical and econometric methodologies for the analysis of data from cultural and other participation surveys.
- Consumer behaviour 2.0.Study of the different dimensions of cultural consumption, their influence on the consumption experience (sensory, affective, behavioural, social and intellectual) and their implication on consumer satisfaction, well-being and loyalty.
- Diversity in cultural markets.Study of the influence of gender, sexual orientation and belonging to minority groups in the context of creative projects and participation.
| Name | Nature of participation | Entity | Description |
|---|---|---|---|
| JUAN DE DIOS MONTORO PONS | Director | Universitat de València | |
| Research team | |||
| MANUEL CUADRADO GARCIA | Member | Universitat de València | |
| MARIA JOSE MIQUEL ROMERO | Collaborator | Universitat de València | |
| MARIA CABALLER TARAZONA | Collaborator | Universitat de València | |
| CRISTINA PARDO GARCIA | Collaborator | Universitat de València | |
| EDUARDO FONS D'OCON | Collaborator | Universitat de València | |
| PIERGIACOMO MION DALLE CARBONARE | Collaborator | Universitat de València - Estudi General | UVEG PhD student |
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- Applied Economics
- data mining, text mining, redes sociales, Internet, contenido creado por usuarios
- análisis de encuestas, modelos de variable dependiente cuantitativa, consumo cultura
- percepción multisensorial, experiencia de marca, marketing multisensorial, emociones, bienestar, recomendación e intención
- diversidad, inclusión social, actitudes, impacto
