GIUV2021-497
The Sport Management and Innovation Research Group emerged from various studies on the perceived quality and satisfaction of sports service users. This line of research continues to give good results in terms of scientific production in the group and new lines of research have been incorporated as the group has grown with new doctoral students. Currently, the group carries out research in the field of sports management and marketing with the use of neuromarketing technologies such as eye tracking and EEG. It is of interest to know the brand perceptions of sports users and consumers as well as the perception of sports sponsorship and its effects on the intentions of customers and users. The impact of sport is also an important line of research. In this line of research, different doctoral theses have been defended on the social impact of sports events, sports tourism and sports facilities. Together with this line of research, some studies have emerged on the economic impact of sports events, which has been achieved with the collaboration of researchers in sports economics. Another important line of research is the study of the entrepreneurial intentions of sports science students....The Sport Management and Innovation Research Group emerged from various studies on the perceived quality and satisfaction of sports service users. This line of research continues to give good results in terms of scientific production in the group and new lines of research have been incorporated as the group has grown with new doctoral students. Currently, the group carries out research in the field of sports management and marketing with the use of neuromarketing technologies such as eye tracking and EEG. It is of interest to know the brand perceptions of sports users and consumers as well as the perception of sports sponsorship and its effects on the intentions of customers and users. The impact of sport is also an important line of research. In this line of research, different doctoral theses have been defended on the social impact of sports events, sports tourism and sports facilities. Together with this line of research, some studies have emerged on the economic impact of sports events, which has been achieved with the collaboration of researchers in sports economics. Another important line of research is the study of the entrepreneurial intentions of sports science students. This line has been evolved to also analyse the entrepreneurial orientation of sports organisations such as sports clubs and companies in the sports sector. This has also led to the analysis of intrapreneurship and entrepreneurial lifestyles in the field of sport. Moreover, we have recently launched another line of research related to the use of social media to improve digital and other skills in sports science students and sports management.
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- Analizar los determinantes de la lealtad del usuario de servicios deportivos
- Determinar los factores de calidad y otras variables que afectan al comportamiento del consumidor de deporte y sus intenciones futuras
- Analizar el fenomeno del (intra)emprendimiento y la innovacion en el ambito deportivo
- Analizar y potenciar los medios sociales para el desarrollo de competencias digitales y profesionales en el ambito de la gestion del deporte
- Analizar el impacto y la sostenibiidad social, economica y medioambiental de las organizaciones y eventos deportivos
- Quality and consumer satisfaction in services and sporting events.This line of research seeks to examine the customers and user perception of sporting events and services to improve their management. Groups of interest such as service managers, technicians and users are asked about variables such as quality, value, satisfaction and intentions.
- Socio-economic and environmental impact of sport.Line focused on the study of social, economic and environmental impact and sustainability of sporting events and organisations.
- Sports Marketing.Line aimed at analysing the relationship between marketing and consumer behaviour in the context of sport.
- Sport (intra)entrepreneurship and innovation.It studies the phenomena of entrepreneurship and intrapreneurship in sport, both individually and organisationally. Sports innovation is also analysed from two perspectives: its triggers and its effects within the sector.
- Social media as a tool for teaching-learning and professional development in sport management.Line focused on the study of the potential that social media offers sports management professionals and, in particular teachers, as a teaching-learning and professional development tool, as it is an element that connects society, industry and university.
| Name | Nature of participation | Entity | Description |
|---|---|---|---|
| FERRAN CALABUIG MORENO | Director | Universitat de València | |
| Research team | |||
| ANA MARIA GOMEZ TAFALLA | Member | Universitat de València | |
| DAVID PARRA CAMACHO | Member | Universitat de València | |
| MARIA HUERTAS GONZALEZ SERRANO | Member | Universitat de València | |
| SAMUEL LOPEZ CARRIL | Member | Universitat de València | |
| FERNANDO GARCIA PASCUAL | Member | Universitat de València | |
| JOSE JUAN CRESPO HERVAS | Member | Universitat de València | |
| MARIO ALGUACIL JIMENEZ | Member | Universitat de València | |
| PABLO JIMENEZ JIMENEZ | Member | Universitat de València | |
| CRISTIAN GREGORI FAUS | Member | Universitat de València | |
| Jaime San Cayetano Amor | Collaborator | Universitat de València - Estudi General | UVEG PhD student |
| Carlos Quiles Fortuny | Collaborator | Universitat de València - Estudi General | UVEG PhD student |
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- Physical and Sports Education
- calidad de servicio; valor percibido; satisfacción; lealtad; recomendación
- impacto social; impacto económico; impacto medioambiental; eventos deportivos; centros deportivos; servicios deportivos; percepción social; sostenibil
- Marketing; branding; comportamiento del consumidor
- emprendimiento; innovación; deporte; orientación emprendedora; rasgos de personalidad; comportamiento individual; comportamiento organizacional
- medios sociales; educación superior; digitalización; desarrollo profesional; empleabilidad; emprendimiento
