GIUV2014-205
The objective of this research group is the study and evaluation of organisational geostrategy (the way in which organisations adapt to their environment), from an interdisciplinary, longitudinal and international perspective. Our interest lies in understanding the geographical-competitive context in which companies operate, their main agents, internal characteristics, knowledge and interactions, as well as their economic and social impact. We analyse the territorial organisation of business activity and investigate the resulting collaborative ecosystems and spatial patterns (clusters). We compare the ability to compete of firms in one geographical space or agglomeration with those in others and highlight the determinants of the differences in order to contribute to cluster "fertilisation" and exploitation of synergies. We evaluate the strategy-localisation dynamic and the causes of success or failure of companies locally and globally. We try to answer questions related to the heterogeneous behaviour of organisations and their territories through their network of interactions. We develop cluster initiatives. We measure the results of companies through different indicators such as...The objective of this research group is the study and evaluation of organisational geostrategy (the way in which organisations adapt to their environment), from an interdisciplinary, longitudinal and international perspective. Our interest lies in understanding the geographical-competitive context in which companies operate, their main agents, internal characteristics, knowledge and interactions, as well as their economic and social impact. We analyse the territorial organisation of business activity and investigate the resulting collaborative ecosystems and spatial patterns (clusters). We compare the ability to compete of firms in one geographical space or agglomeration with those in others and highlight the determinants of the differences in order to contribute to cluster "fertilisation" and exploitation of synergies. We evaluate the strategy-localisation dynamic and the causes of success or failure of companies locally and globally. We try to answer questions related to the heterogeneous behaviour of organisations and their territories through their network of interactions. We develop cluster initiatives. We measure the results of companies through different indicators such as growth, performance, competitive vigilance, spin-off creation, internationalisation, innovation and survival. We help companies, whether domestic or multinational, to integrate more effectively into the territory and to better generate and implement their strategies. In short, we carry out research that aims to be applied and that pivots on a University-Business relational framework. Our group has carried out various projects that add value to organisations in different sectors and countries in the textile and metal-mechanical industries, the hotel or health sector, which have been financed publicly or privately. It disseminates and makes public its activity and results continuously and through different media such as the International Congress that it organises every year (CLUSTERING). The GESTOR research group (Organisational Geostrategy: Clustering and Competitiveness) is formed by people with different profiles and interests as well as different backgrounds. Thus, together with professors from the Universitat de València itself and professionals from other fields, there are professors from the University of Vigo, Alicante and Mondragon. In addition, as well as having national collaborators in our group, we also have collaborators from China, Colombia and the United Kingdom. The interdisciplinary approach of our research is achieved thanks to our experts in Economics, Geography, Business, Mathematics and Marketing. Networking is very present in the genes of our group, so we have an important collaborative activity with other national research clusters of the UJI, UPV, UA or UCLM and international clusters such as the Iberoamerican Network MOTIVA. The internationalisation of our activity is visible in different areas such as the topics we analyse, scientific production, attendance at events, research stays, collaborations. For this reason, our roadmap always includes research that has a significant socio-economic impact. Some examples are "survival strategies for traditional manufacturing industries (textile, footwear, toys, etc.)", "challenges in the multi-localisation of Spanish companies in China", "improving international competitiveness through clustering", "business turnaround in insolvency environments", "internationalisation from clusters", "social networks and market orientation".
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- Adquirir renovados conocimientos relativos a los territorios que son mas competitivos, sus determinantes de exito, mecanismos y marco institucional
- Caracterizar y evaluar las aglomeraciones de empresas locales y multinacionales incluyendo nuevos indicadores como el pais de origen o la filiacion
- Determinar el efecto neto del clustering y sus factores significativos a traves de diferentes indicadores economicos y no economicos incluyendo nuevos como la legitimacion, orientacion al mercado, marketing relacional o branding
- Orientar a las empresas hacia una actitud proactiva y respecto a que estrategias adoptar para tener una mayor capacidad para competir local y globalmente
- Clustering and Marketing.Background, moderators and consequences of marketing and market orientation on the competitiveness of cluster companies.
- Cognitive aspects of clustering.Perception of belonging and affiliation, influence of the manager's cognitive style, influential aspects in group decision making in the cluster, method of group decision making. Mimicry and managerial perceptions.
- Modes of localisation, entry and establishment of the cluster's international activity.Deciding factors of multi-localisation, agglomerations, compatriot and activity clusters. Generation and development of international social capital. Networks and guanxi. Distance and localisation-entry strategy.
- Entrepreneurship, growth and business survival.The international entrepreneur. Strategic effectiveness in new companies. Organisational alternatives in bankruptcy environments. Business reorganisation and restructuring. Decline, crisis and turnaround. Second chance policies.
- Development of specific models and strategies for the creation, development and implementation of new clusters, ecosystems and business groups.Second-tier and transversal clusters. Economic dynamisation of territories and their external markets.
- Spatial delimitation of clustering and its effect.Analysis of spatio-temporal models. To implement geographic information systems for the study of interorganisational relations: configuration, content, container and effect. Positive and negative externalities. Moderating and mediating factors. Knowledge transfer in clusters. Franchised relationships.
| Name | Nature of participation | Entity | Description |
|---|---|---|---|
| FRANCISCO PUIG BLANCO | Director | Universitat de València | |
| Research team | |||
| MARCELO ROYO VELA | Member | Universitat de València | |
| SANTIAGO CANTARERO SANZ | Member | Universitat de València | |
| ISABEL PLA JULIAN | Collaborator | Universitat de València | |
| JUAN CARLOS AMEZQUITA SALAZAR | Collaborator | Universidad de ICESI (Colombia) | tenured university professor |
| CARLOS MARIA FERNANDEZ-JARDON FERNANDEZ | Collaborator | Universidade de Vigo | full university professor |
| MIGUEL GONZALEZ LOUREIRO | Collaborator | Universidade de Vigo | full-time trainee professor (doctor) |
| ORIETHA E. RODRIGUEZ VICTORIA | Collaborator | Universidad de ICESI (Colombia) | tenured university professor |
| JORDI TORMO SANTONJA | Collaborator | Ajuntament d'Alcoi - Comunitat Autònoma de València | technical officer |
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- Business Administration 'Juan José Renau Piqueras'
- Cluster; business survival; strategy; industry; performance; services; marketing; competitiveness; internationalisation; globalisation; entrepreneurship
