The podcast as an emerging journalistic phenomenon. Innovation in stories and radio formats. - INNOCAST

Reference of the Group:

GIUV2022-528

 
Description of research activity:
In the Spanish communication context, like the international one, podcasts are seen as a lifeline for future journalists and companies in the sector, which are experiencing a deep economic and identity crisis in these times of social networks and citizen journalism everywhere. These new audio programmes, characterised by their transmission/reception over the Internet, have had considerable public success, especially among the youngest target audiences, which is an age group that, furthermore, recognises that it no longer consumes traditional journalism, whether on paper, television or radio. Faced with this emerging phenomenon, we want to approach a production market that we perceive to be rapidly changing, with a very powerful but also very fragmented offer, and with countless programmes that are very different in their design, budget and production that can all be accommodated under the vague umbrella provided by the complex definition of podcast. The analysis and cataloguing of all these products is a first step to be able to study a media situation that deserves the attention of researchers. The podcast has undergone rapid and effective expansion. In a short time it has become...In the Spanish communication context, like the international one, podcasts are seen as a lifeline for future journalists and companies in the sector, which are experiencing a deep economic and identity crisis in these times of social networks and citizen journalism everywhere. These new audio programmes, characterised by their transmission/reception over the Internet, have had considerable public success, especially among the youngest target audiences, which is an age group that, furthermore, recognises that it no longer consumes traditional journalism, whether on paper, television or radio. Faced with this emerging phenomenon, we want to approach a production market that we perceive to be rapidly changing, with a very powerful but also very fragmented offer, and with countless programmes that are very different in their design, budget and production that can all be accommodated under the vague umbrella provided by the complex definition of podcast. The analysis and cataloguing of all these products is a first step to be able to study a media situation that deserves the attention of researchers. The podcast has undergone rapid and effective expansion. In a short time it has become a global phenomenon. The way that it works is simple: users only need to download the multimedia file (with added text, still images and links) directly from the website or through an aggregator programme that allows them to subscribe through social networks to listen anytime they want. Podcasting represents the first real innovation in the transformation of radio in relation to the Internet. Previous developments such as streaming or on-demand radio changed the way of understanding the distribution of sound content, although not so radically. The most important communication companies worldwide (Comcast, The Washington Post, The New York Times, the BBC, News Corporation) have opted for the new format, which has undergone an incredible evolution; as early as 2005 Steve Jobs spoke of the ability of audio programmes to become news coverage, entertainment and access to culture. Its success is also linked to the expansion of streaming platforms. If audiovisuals have revolutionised how we access films and documentaries, those only dedicated to audio have found a very powerful market niche, with an infinitely easier and cheaper product to make. Consumption is carried out in multiple ways: Spotify, Apple Music, Tidal, Deezer, Pandora and Amazon music compete to reach the user with paid or free first access services. Among the content offered on these platforms and as well as music, are those that can be classified as podcasts, both those based on fictional stories and various journalistic formats. This phenomenon occurs alongside that which leads to the communication landscape, both in Spain and internationally, being immersed in a situation of change and adaptation, causing the journalism profession to suffer a crisis without in the history of civilisation. 80% of freelance journalists are in a "very delicate" situation due to this crisis, something they already suffered before coronavirus and which has now worsened. Six out of ten face a loss of more than 40% of their monthly income, and 20% to 40% for two out of ten. This is reflected in a survey by the Unió de Periodistes Valencians (Union of Valencian Journalists), carried out from 5 to 17 May 2021 to find out how the pandemic affected the work and economic situation. The crisis affects employees in the sector, but goes further as it is also related to the crisis of values and journalistic content that has caused, in part, the appearance of social networks in the Habermasian "public sphere". To overcome this crisis, solutions must be provided in an innovative way.
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Web:
 
Scientific-technical goals:
  • Ordenar, analizar patrones, estudiar los diversos generos y discursos comunicativos que se producen en el campo del podcast.
 
Research lines:
  • carry out an analysis and classification of the podcasts produced in Spain..Our proposal is to set out quality criteria that can be used to narrow down the subject of study and applied objectively. In this way, we will also make the number of examples to be studied and classified feasible.
  • Taxonomy of the programs according to the genre, the target audience, budget, innovative character and other qualities.In the first phase, the study is limited to national podcasts. Later we will expand the scope to European and international ones.
 
Group members:
Name Nature of participation Entity Description
CARLOS JAVIER LOPEZ OLANODirectorUniversitat de València
Research team
LUCIA SAPIÑA GARCIAMemberUniversitat de València
JOSE VICENTE GAMIR RIOSMemberUniversitat de València
MARIA JOSEP PICO GARCESMemberUniversitat de València
MARTIN DOMINGUEZ ROMEROCollaboratorUniversitat de València
MARIA DOLORES BAÑON CASTELLONCollaboratorUniversitat de València
ANA MARIA MATEU GARCIACollaboratorUniversitat de València
Nadia Alonso LópezCollaboratorUniversitat Politècnica de Valènciafull-time trainee professor (doctor)
LAURA ROMERO VALLDECABRESCollaboratorUniversidad Cardenal Herrera-CEUtechnical officer
TANIA FERNÁNDEZ LOMBAOCollaboratorUniversidad de Santiago de Compostelafull-time trainee professor (doctor)
SONIA ARÁNZAZU FERRUZ GONZÁLEZCollaboratorUniversidad Pontificia Comillasprofessor
SARA ANDRÉS RUBIOCollaboratorAutònomotechnical officer
 
CNAE:
  • -
 
Keywords:
  • Podcast; radio; innovación; periodismo; nuevos formatos periodísticos