The UV research groups (GIUV) are regulated in the 1st chapter of the Regulation ACGUV48/2013, which explains the procedure for creating new research structures. They are basic research and organizational structures that result from the voluntary association of researchers that share objectives, facilities, resources and common lines of research. These researchers are also committed to the consolidation and stability of their activity, work in groups and the capability to achieve a sustainable funding.
The research groups included in the previously mentioned Regulation are registered in the Register of Research Structures of the Universitat de València (REIUV), managed by the Office of the Vice-principal for Research. The basic information of these organisms can be found in this website.
Participants
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- Registered groups in the Register of Research Structures of the Universitat de València - (REIUV)
Reference of the Group:
Description of research activity: The Research Group on marketing, internationalisation and management of the distribution channel (MARKINADIS) originated in 2005 as a result of a grant for research groups awarded by the General Directorate for Research and Technology Transfer of the Valencian Government, through which the Marketing Research Group (GIMK) (GRUPOS05/057) was established and consisted of researchers from the universities of València, Castellon and Castile-La Mancha. The researchers who comprise the team have extensive research experience in marketing, internationalisation and management of distribution channels, as evidenced by their participation in various projects evaluated by ANEP, either as principal investigators or as project members:
New perspectives in the internationalisation process of Spanish retail companies: a comparative analysis (ECO200908708).
Management of promotions and private labels for an efficient development of the retailer's marketing strategy (SEJ2005-06105).
Opportunities and challenges of information and communication technologies for the development of marketing strategies and their impact on consumer behaviour (SEC2002-04326-C03-03).
Development of Information...The Research Group on marketing, internationalisation and management of the distribution channel (MARKINADIS) originated in 2005 as a result of a grant for research groups awarded by the General Directorate for Research and Technology Transfer of the Valencian Government, through which the Marketing Research Group (GIMK) (GRUPOS05/057) was established and consisted of researchers from the universities of València, Castellon and Castile-La Mancha. The researchers who comprise the team have extensive research experience in marketing, internationalisation and management of distribution channels, as evidenced by their participation in various projects evaluated by ANEP, either as principal investigators or as project members:
New perspectives in the internationalisation process of Spanish retail companies: a comparative analysis (ECO200908708).
Management of promotions and private labels for an efficient development of the retailer's marketing strategy (SEJ2005-06105).
Opportunities and challenges of information and communication technologies for the development of marketing strategies and their impact on consumer behaviour (SEC2002-04326-C03-03).
Development of Information Technology (IT) for the management of commercial distribution companies (1FD97-1939).
Strategic marketing plan for the mushroom industry in Castile-La Mancha (1FD97-2029).
Evaluation of the Internationalisation Plan 2000-2002 for the General Directorate of Trade Policy. Spanish Ministry of Economics. Thus, the group's research activity is characterised by an interest in explaining the internationalisation processes of companies along the marketing channel. This includes aspects such as:
The internationalisation strategy of retail companies, investigating the dynamic capabilities of those companies that internationalise. The company¿s marketing strategy must be adapted to different countries, while the dynamic capabilities allow the continuous reconfiguration of the company resources and offerings in markets.
Internationalisation processes in the agri-food sector.
The multi-channel strategy of international companies, how marketing channels should be integrated in such a way that the combination of traditional and online channels produces beneficial effects in the form of synergies, and expansion of the customer base.
Consumer behaviour in the face of the internationalisation of companies, how consumers from different countries perceive the offer of retail companies.
Consumer behaviour in the virtual environment, analysing the acceptance of online sales and how the integration of the online channel with traditional ones influences consumer satisfaction and loyalty. This is done by adopting a cross-cultural approach, i.e. comparing the Spanish consumer with that of other countries.
The impact of public aid for internationalisation, investigating what influence it has on the design of the international strategy and to what extent it effectively allows the company's international expansion to be expanded and accelerated effectively. These objectives and the research activity performed by the applicant team comprise a consolidated research career as a group through the dissemination of publications in prestigious journals, participation in research projects and participation in transfer activities. All the members collaborate in other national and international research groups. Finally, all the researchers of the group have been part of the Organising Committee of the 17th. Conference of the European Association for Education and Research in Commercial Distribution, held in July 2013 in Valencia and two of them were Co-Chairs.[Read more][Hide]
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Scientific-technical goals: - Progresar en el conocimiento del funcionamiento de los canales de comercializacion; factores de productividad y competitividad de las empresas
Research lines: - Public support for SMEs internationalisation.Study of public support measures to remove the barriers faced by companies, especially SMEs, in the internationalisation process, for which it is necessary to first identify the needs and expectations of companies at each stage of the process.
- Internationalisation of retail companies.Identify internationalisation strategies of retail companies, investigate dynamic capabilities, processes of marketing adaptation to countries, optimal use of resources, reconfiguration of the company's offer in the markets and brand policy.
- Multi-channel distribution strategy of international companies.To understand the best practices for carrying out international distribution through multiple channels, which would include the physical shop channel and the online or Internet channel. It is about how to integrate both channels in a way that they complement each other and synergies are obtained.
- Consumer behaviour in virtual environments.To research how consumers behave in the virtual shopping and communication environment. To what extent do they use the Internet as a purchasing channel or only for information and how do they use social networks in the purchasing process. How consumer satisfaction and loyalty are achieved in the virtual environment.
- Marketing channels for agri-food products.It analyses how agri-food companies face the highly competitive environment, the profound changes in consumer behaviour, the concentration in large distribution companies, and the reasons of success or failure in their international expansion. Support policies.
Group members:
CNAE:
Associated structure: - Marketing and Market Research
Keywords: - Public support, internationalisation, smes, barriers to internationalisation
- internationalisation, retail trade, dynamic capabilities, marketing, brand, private label
- multi-channel, e-commerce, international distribution
- consumer behaviour, virtual environment, purchase, satisfaction, loyalty.
- agri-food sector, marketing channels, internationalisation, cooperatives
