The UV research groups (GIUV) are regulated in the 1st chapter of the Regulation ACGUV48/2013, which explains the procedure for creating new research structures. They are basic research and organizational structures that result from the voluntary association of researchers that share objectives, facilities, resources and common lines of research. These researchers are also committed to the consolidation and stability of their activity, work in groups and the capability to achieve a sustainable funding.
The research groups included in the previously mentioned Regulation are registered in the Register of Research Structures of the Universitat de València (REIUV), managed by the Office of the Vice-principal for Research. The basic information of these organisms can be found in this website.
Participants
Data related to research groups featured in various information dissemination channels shall not, under any circumstances, imply a statement or commitment regarding the employment or academic affiliation of individuals associated with the Universitat de València. Their inclusion is solely the responsibility of the group directors. Updates will be made upon request from interested parties.
- Registered groups in the Register of Research Structures of the Universitat de València - (REIUV)
Reference of the Group:
Description of research activity: This project analyses the linguistic mechanisms of persuasion in both English and Spanish and in verbal and non-verbal language. To this end, a review of the different linguistic (pragmatico-discursive) theories on persuasion, argumentation and rhetoric is carried out and different samples of business/institutional discourse are analysed to discover mechanisms of persuasion in each of the two languages. The results can demonstrate differences in the different mechanisms used in English and Spanish, which are therefore specific to each language, but also mechanisms that are comparable. These results will be basic to design ad hoc materials for the training plan of two different levels (ESO and University).
Web:
Scientific-technical goals: - Estudio y analisis de los mecanismos linguisticos de la persuasion en ingles y español, en el lenguaje verbal y no verbal
- Estudio de las estrategias persuasivas en el entorno laboral (empresarial e institucional)
- Estudio empirico de base experimental en contextos educativos. Elaboracion y puesta en practica de un plan de formacion
- Diseñar el modulo sobre persuasion del curso on-line y/o semi-presencial, para la formacion de profesionales de empresa o instituciones
Research lines: - Persuasion at work.Study of persuasive strategies in the work environment (business and institutional) that are used for the construction of a corporate identity in public media (particularly in digital contexts).
- Persuasion in political discourse.Studies of persuasive strategies typical of oral political discourse in the Anglo-Saxon and Spanish context, such as metaphor, metonymy, evaluation (Martin & White, 2005) or transitivity mechanisms (Halliday & Matthiessen, 2004, 2014), or a combination of them, with the aim of convincing the audience and obtaining their votes, and which are therefore used with an ideologising purpose.
Group members:
| Name |
Nature of participation |
Entity |
Description |
| ANA BELEN CABREJAS PEÑUELAS | Director | Universitat de València | |
| Research team |
| MERCEDES DIEZ PRADOS | Collaborator | Universidad de Alcalá | Tenured university professor |
| ANTONIO GARCIA GOMEZ | Collaborator | Universidad de Alcalá | Tenured university professor |
CNAE:
Associated structure: - Inter-univ. Institute for Applied Modern Languages (IULMA)
