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Use of images on UV corporate websites

Banc de fotografies

When we face the publication of a content on the websites of the Universitat de València we consider the need to illustrate this information with images. They are essential to enrich the contents and give them a greater visual impact, and furthermore, it is a complementary information that must be taken care of.

 

28 january 2020

But caution must be taken when choosing a photograph because legal problems may arise with authorship and permissions for the release of images.

Different assumptions can be made:

  • Having a picture of your own. If it is generic, in which no person is identified, go ahead. There is no problem with using it. However, if people appear who can be recognised, you must obtain their permission to use their image in writing for the agreed purpose. You have models of authorisation on the website of the Data Protection Office.
  • Look for a suitable one in the package of photographs cut out by the Web and Marketing Unit for use in the new features found on the resources and utilities page of our website.
  • Search in Google Images for a copyright-free picture. Tools must be selected, rights of use, and choose among the different options it gives us, labeled for reuse. And even so, it is important, once the picture has been chosen, to make sure that it has no rights.

Captura de pantalla de Google Imatges

 

  • Use pictures from paid or free image banks. The free ones do not require the payment of any economic amount for using and downloading royalty-free photographs or with the possibility of non-commercial use of their graphic material. The most popular banks: Pixabay, Freepik and Unsplash.

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