From the beginning, it was considered that having a powerful tool was not enough to guarantee success. Therefore, the following principles were determined for the development of the various UV corporate web portals:

1. Define editing and publishing structures based on collaborative networks and in a distributed manner.
2. Optimising the tool as much as possible to create editing and publishing environments that are as intuitive as possible.
3. Identification and maximisation of unique content data to facilitate information coherence and promote transversality across multiple web portals.