The word SEO stands for "Search Engine Optimisation”.

This means that wherever there is a search engine, there is also a system or algorithm that sorts and displays the data requested by the searcher.

SEO is triggered every time a person performs a search on Google or any other search engine. If a person searches for information, they will get search results according to that algorithm. What is important is to appear as high as possible on the 1st page of results.

The search system decides which results would be the most appropriate according to the search term.

SEO consists of 2 main areas: SEO On Site and SEO Off Site:

• SEO On Site

  • These are all aspects related to the infrastructure and construction of your website, from the resources allocated in your hosting plan to the loading speed, in this branch there are many aspects which can be improved according to the recommendations of Google itself in the general SEO guidelines.

• SEO Off Site

  • Involves everything outside the website, specifically links from other pages to your site, mentions on reference sites. One link may be worth more than another depending on its authority.