[Biography, english version]

[Biography, english version]

Daniela Buzova is Associate Professor in Marketing at the University of Valencia. She holds a PhD in Marketing from the University of Valencia and was distinguished with an extraordinary award for her PhD dissertation. She has been a visiting researcher at Royal Holloway University of London, England and Bosphorus University in Istanbul, Turkey. Her main research interests include destination marketing, touist behaviour, sustainability and cruise tourism. Her research has been published in Tourism Management, Journal of Travel Research, Psychology & Marketing, Current Issues in Tourism and International Journal of Tourism Research, among others. She sits on the Editorial Review Board of Journal of Travel Research. 

Areas of experience: Sales Management, Tourism Marketing, Commercial Research.

Teaching and Academic Experience: More than 20 years of university teaching experience in both public and private institutions. His works have been published in magazines of the area, both national and international. He has participated as a regular speaker in national and international congresses in the field of marketing. He is the author of several books and book chapters.

Professional experience: Collaborates as an external marketing and sales consultant for several companies

Amparo Cervera has been a Full-time Professor at the University of Valencia since 2008. She has been positively evaluated in 6 five-year teaching periods and 4 six-year research periods recognized by the Ministry of Science and Education.

Throughout the years of dedication to the University, she has carried out research, teaching, management and knowledge transfer responsibilities. In all activities, she has prioritized individual effort combined with teamwork, rigor, and public service. Her transfer activity has been developed from the absolute conviction that she is part of the social responsibility of the Universities and of her research teaching staff.

She has been director of the International Institute of Economy (2016-2022). She has participated in more than 25 research projects, 11 of them financed in public calls and 14 are contracts with companies or institutions. She has been director of the City of Valencia Chair (2013-2015) and the Sustainable Economic Model Chair of Valencia and its surroundings (2017-2019). She has led several competitive projects with the SIV research group -service, innovation, value- that she directs. Highlight ENPI European project called Newcimed: new cities in the Mediterranean Sea Basin on the sustainable development of tourist destinations. Led (2017-2019) a competitive project within the Program for the promotion of scientific research, technological development and innovation in the Valencian Community on the sustainability of Cruise Tourism.

She is the author or co-author of more than 75 articles -60 of them indexed in Web of Science-, editor of 3 books and author or co-author of 35 books or book chapters, some of them of international diffusion. She has presented more than 150 papers at conferences and lectured to diverse audiences. She is now Managing Editor of the Int. Review on Public and Nonprofit Marketing -Springer-.

She has directed 13 doctoral theses, 10 of them financed by companies or institutions in a clear link with the transfer of science to economic and social reality. Three of them were awarded extraordinary doctorate prizes by their respective universities -Castellón and Valencia- and another by the Entrepreneurship Chair of the University of Salamanca as the best Spanish thesis in Entrepreneurship. She has also directed numerous master's and doctoral final projects.

She has been invited to participate as a member of commissions that have to judge the competitions for access to university teaching bodies nationally and internationally, as well as a member of doctoral thesis tribunals.

She has evaluated Research projects for ANEP (National Agency of the Spanish Ministry of Science and Innovation) as well as for the Directorate of Evaluation and Accreditation of the Andalusian Knowledge Agency (DEVA-AAC) and the European Comission.

Regarding research stays, note Victoria University (New Zealand), University of Birmingham (UK), Harvard Business School (USA), University of Beira Interior (Portugal), Paris XIII (France), Austral University (Chile). In Spain, at the Autonomous University of Madrid, Almería, Castilla-La Mancha and Barcelona.

Awards: 2008 Best Paper in Industrial Marketing Management (SSCi Journal); 2010 Awards for Excellence as Outstanding paper in Industrial Management & Data Systems (SSCi Journal). Presentation Award: 'Collaborating to innovate: effects on customer knowledge management and performance' from the Global Innovation and Knowledge Academy (GIKA 2014); 'Cross-cultural perceptions of onshore guided tours: a qualitative approach base don eWOM' (GIKA 2016); 'An approach to how perceived risk acts in tourist decision-making' (XXII International Tourism and Business Congress 2019); 'Social Innovation Capacity in cities: proposal of a theoretical model from a strategic collaborative perspective' (Intl Association on Public and Nonprofit Marketing 2020); 'User interface influence on information processing: effects of presence on cognitive load and understanding 2 (AIRSI 2023 (Artificial Intelligence; Immersive Technologies, Robots, Social Media, Internet of Things).

She is currently Vicepresident of the International Association on Public and Nonprofit Marketing and an elected member of the Board of the School of Economics. Also, Member of the SDG and Gender Commission of the University of Valencia.

Graduate (1987) and Doctor (1994) in CC. Economic and business, with two extraordinary awards. Enabled for the University Professor Corps in December 2003. Professor of Marketing and Market Research since 2005, developing the teaching and researcher work at the University of Valencia –Uveg-.

has participated in different master programs in own and official titles, and a doctorate at the Uveg, the Castilla-La Mancha University, the Pablo de Olavide University and the Paris I Panthéon-Sorbonne University, among others.

possesses 5 research sexencies recognized Cneai (-2020) and 1 transfer Cneai (2019).

Since 1999, he has directed 21 doctoral theses , some of which have received well-recognized awards in the academic and professional field; And, one of them has been the first thesis with industry mention l defended in the Marketing Doctorate Program (PHD. Vicente Sales-Vivó, 2022 with an extraordinary prize). Priority lines have focused on: consumer behavior, relationship management, service marketing, tourism and commercial distribution. These investigations have been developed through participation in more than 30 projects financed in the call for competitive concurrence of local, autonomic, national and international scope (Erasmus +, H2020 ...), being I.P. in 6 of those financed within the framework of the National Plan I+D+I -sej2004-05988/ECC; SEJ2007-66054/ECON; ECO2010-17475; ECO2013-43353-R-; ECO2016-76553-R; and, PID2020-112660RB-I00-, as well as through 23 R&D contracts with companies and institutions.

is i.p. of the Innomark GIUV2013-033 Research Group, registered in the Registry of Research Structures of theUveg since 2013.

has been a guest professor at the universities of Rennes I and Paris I Panthéon-Sorbonne, adding a total of 28 months of postdoctoral stays, financed in public calls, being a member of the chaire marques et valeurs .

In relation to scientific production, he has published 5 books and more than 50 book chapters (eg, in Routledge, Springer Verlag, Vuivert, Emerald, Global IGI, etc.); In addition, he has published more than 200 articles in scientific journals, 208 lists in Scopus -H Index 34- and 183 in Wos-Clarivate -H-Index 31- (eg Management, Journal of Consumer Behavior, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Management Perspectives, Journal of Services Marketing, Journal of Business & Industrial Marketing, Industrial Management & Data Systems, Management Decision, etc.).

has presented more than 200 presentations at the most prestigious scientific congresses in marketing (EMAC, AMS, EAERCD, AEMARK, AEDEM, ABDE, etc.).

The activity related to management, has played it being a member of numerous commissions and representation bodies, among which the PhD Commission and the Uveg Postgraduate Commission stand out, since 2007; and, since 2015 by Agreement Commission Postgraduate Studies 18.06.2015, appointed member of the Management Committee of the Doctoral School.

has been director of the master's degree in marketing and market research. Uveg, 2010-2013.

has received throughout its trajectory different awards, among which are alsoOf the Extraordinary Degree (1986/87) and Dr. CLAADEA2017, BEST AWARD 2017CNT, BEST AWARD 2024ACDE, etc.).

For more information from the CV Researcher See: https://produciocientifica.uv.es/investigators/365216/detalle

ACADEMIC & TEACHING EXPERIENCE

Her teaching and research interests have focused on aspects related to diverse fields of marketing, publishing books and articles in leading magazines, both national and international. She teaches in official and her own degrees/postgrades, both from the University of Valencia and from other universities, institutions and companies. She is the head of various official and proper postgrade programmes.

PROFESSIONAL & RESEARCH EXPERIENCE

She has acted and acts as a professional consultant for SMEs and multinationals in aspects related to strategic marketing and sales and sales management, highlighting her frequent collaboration with sectors such as healthy food, wine, lighting and textiles, tourism, among others.

She has also been a consultant in public institutions, such as the CEACCU (Spanish Confederation of Consumers and Users Associations), the National Higher Education Assessment Council (Portugal), or the ANECA.

She has participated in and led several research, national and international projects, and advisory projects for companies.

She has acted as supervisor of diverse MT and theses in the marketing field.

EXPERTISE & INTEREST AREAS: Strategic Marketing; Marketing & Education; Sectorial Marketing; Communication & Sales Management; Marketing & NT; Tourism.

Associate Professor at the Department of Marketing and Market Research at the University of Valencia (Spain). Ph.D. in Marketing from the University of Valencia. Teaching areas include applied marketing to services, gastronomy, tourism, communication, and branding. Member of the Research Group on "Innovative and Sustainable Solutions in Services" (SIV) at the University of Valencia. Over 24 years of experience as a teacher-researcher at the undergraduate, master's, and doctoral levels. My main research areas include service marketing with sector-specific applications in tourism, education, gastronomy, and sports, as well as innovation, value co-creation, and strategic marketing, branding, and consumer behavior.

SIV Group: https://www.uv.es/siv

[Biography, english version]

Natalia Vila Lopez is a Professor of Marketing since 2010 in the Department of Marketing, Faculty of Economics, University of Valencia. She was worked for this department since 1994. Her research interests are marketing strategy, brand positioning, product packaging and international strategies.

She has been recognised with 4 research periods (1997-2002; 2003-2008; 2009-3014 and 2015-2020) endorsed by more than 165 articles (primarily international) and 6 five-year teaching periods (2003-2005-2010-2015-2020-2025) obtained with regular teaching in grade, postgraduate and doctorate. Recognition with the highest score (EXCELLENT) in the DOCENTIA program of the teaching activity for all the periods evaluated.

She has collaborated as an expert for the Ministry of Science and Innovation, Subdelegation for Research Projects (Economics area) (2010 and 2011) and has been collaborating regularly with ANECA (ACREDITA programme) since 2015.

She has been co-director of Research Projects obtained in public competition subsidised by the Generalitat Valenciana, the Ministry of Economy and Competitiveness, European Union (in the modalities Horizon and Lifelong Learning Program). She regularly participates in Educational Innovation Projects.

She has provided advice and knowledge transfer to SMEs, corporations and various organisations such as CEACCU (Spanish Confederation of Consumer and User Associations), Asociación Pret a Porter Industrial Comunidad Valenciana (PIV), Antares Iluminación S.A., Intermarché Prodis, Sáez Merino, Buraglia, Ubesol, Maverik, or Kenmark.