Master's Degree in Marketing and Market Research
Admission criteria
SPECIFIC REQUIREMENTS, EVALUATION CRITERIA AND DOCUMENTATION
SPECIFIC REQUIREMENTS
The following are the SPECIFIC REQUIREMENTS to enrol in the Master's Degree in Marketing and Market Research:
- Be interested in Marketing This requirement will be evaluated by the Academic Coordinating Committee (CCA) speciallythrough the affinity of the student's academic degree to Marketing and the motivation letter or interview.
- Advanced level of Spanish Peoplewith a mother tongue different from Spanish will have to prove an adequate level of knowledge that allows them to optimally understand the lessons. To prove the level of Spanish, an official certificate of advanced level (B2)1 must be submitted. The Academic Coordinating Committee (CCA) of this master's degree will value each situation and can arrange a personal meeting to verify the Spanish level of an applicant.
1 The students who want to enrol in the Master’s Degree in Marketing and Market Research, and whose mother tongue is not Spanish should prove their knowledge of Spanish to a B2 level submitting AT LEAST one of the following certificates issued by the centres listed here:
- Instituto Cervantes: Diploma of Spanish as a Foreign Language (DELE B2)-(DELE intermediate).
- Escuela Oficial de Idiomas (967/1988): 1st and 2nd course of the Advanced Vocational Training and a certificate of Competence.
- Escuela Oficial de Idiomas (944/2003 and 1629/2006): 1st and 2nd course on Advanced Level and certificate of Advanced Level.
Moreover, the competences in Spanish can be recognised through a certificate of completion and overcoming of a B2 level test, that will take place in one of the certified centres for this purpose and recognised by the Universitat de València.
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ASSESSMENT CRITERIA:
The ASSESSMENT CRITERIA OF MERITS, of this master's degree, are evaluated by the Academic Coordinating Committee (CCA) to give a total score to the students and stablish the admission order. The criteria are as follows:
Assessment criteria (scoring table):
CRITERIA
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MAXIMUM SCORE:
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- Access qualification (affinity to Marketing)
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5 points
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- Average grade of the academic record of the access qualification
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4 points
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- Accredited research
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4 points
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- Accredited Professional Experience in Marketing
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3 points
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- Motivation letter/interview
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2 points
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- Accredited languages
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0.5 points
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TOTAL
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18.5 points
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NOTE: Every merit that is not accredited will not be taken into account for the total score of the student.
Next, the criteria are explained detailing how the merits are evaluated and how they should be accredited:
- Access qualification (affinity to Marketing) (up to 5 points):
The Academic Coordinating Committee (CCA) of this Master’s degree will evaluate the affinity of the training of the student, giving a punctuation up to 5 points and giving priority to the access qualifications related to the field of Marketing. That is to say, the students that have qualifications related to this master's degree take preference. The related qualifications are the following: Licenciatura in Business Management and Administration, Licenciatura in Market Techniques and Research, Licenciatura in Advertising and Public Relations, Diplomatura in Business and all the degrees or qualification where the student has coursed Marketing subjects that represent at least a 10% of the total credits of the qualification.
To evaluate the affinity, the next knowledge, that needs to be proven, will be taken into account: Fundamentals of Marketing (role that marketing plays in a business and the mix or operative marketing), Commercial Research (basic elements for design and development of a market research) and Statistics (descriptive and applied). This knowledge must be proved through certificates of the completion of these subjects, the attendance to related seminars or courses, the acquisition of other related masters or professional experience in the field of Marketing and/or Market Research.
To prove the qualification, a copy of the official degree must be submitted. If the qualification was obtained in a foreign higher education institution, the corresponding recognitions: be an official qualification, be given by the competent authorities (according to the legal system of the country of origin) and meet the requirements of Legalisation and Official Translation. It can be consulted in: https://www.uv.es/uvweb/college/en/postgraduate-courses/official-master-s-degrees/pre-enrolment-/-admission/admission-requirements-1285846650476.html
- Average grade of the academic record of the qualification (up to 4 points):
The Academic Coordinating Committee (CCA) of this Master’s degree will evaluate the average grade of the academic record of the student's access qualification, giving up to 4 points:
- 1 point if it is Pass
- 2 points if it is Good
- 3 points if it is Excellent
- 4 points if it is Excellent with honours
To prove the average grade, an official academic transcript must be submitted. In it, the coursed subjects with their corresponding grades and the average grade must be specified. If the qualification was obtained in a foreign higher education institution, the corresponding recognitions: be an official certificate, be given by the competent authorities (according to the legal system of the country of origin) and meet the requirements of Legalisation and Official Translation. It can be consulted in: https://www.uv.es/uvweb/college/en/postgraduate-courses/official-master-s-degrees/pre-enrolment-/-admission/admission-requirements-1285846650476.html
- Proved Research (up to 4 points):
The Academic Coordinating Committee (CCA) of this Master’s degree will evaluate the research experience of the students, specially in the area of Marketing, up to 4 points. To prove this part, the following information must be submitted: evidence of scientific publications, attendance to academic congresses, research stays or a Doctoral degree in areas related with Marketing.
- Professional experience in Marketing (up to 3 points):
The Academic Coordinating Committee (CCA) of this Master's will assess professional experience in the field of marketing up to 3 points. To prove working experience evidences that demonstrate the office held and the period of time: employment contract, certificate issued by the enterprise, work resume, etc. must be submitted.
- Motivation letter/Interview (up to 2 points):
The Academic Coordinating Committee (CCA) of this Master’s degree will evaluate with up to 2 points the student's interest in enrolling in this master's. This evaluation will be made through:
- Motivation letter. A personal motivation letter of the applicant that contains his/her motivations and aspirations in the field of Marketing will be valued. This letter will include all the information and data of the applicant necessary to explain and justify their interest in obtaining this qualification. General motivation letters in which the students do not express clearly and specifically their interest and motivation for this particular master's degree will not be taken into account.
- Preference order for the master's degree We will evaluate positively the applicants who have chosen this Master's as their first option in the process of pre-enrolment.
- Personal interview If the Academic Coordinating Committee (CCA) of this master's degree deems it to be necessary, will arrange an interview with the applicant to increase or confirm the information and the merits submitted.
- Proved languages (up to 0.5 points):
The Academic Coordinating Committee (CCA) of this master's degree will value the level of knowledge in languages different from Spanish up to a maximum of 0.5 points. To prove the language level, a certificate recognised by the systems listed in the Table of Language Equivalences of the Universitat de València (consult in table of equivalences).
DOCUMENTATION
According to the specific access criteria to the Master’s degree and given the evaluation criteria of merits (scoring table), the documents that need to be submitted in PDF are the following:
COMPULSORY DOCUMENTS. For the Academic Coordinating Committee (CCA) of this Master’s values the application, it is compulsory to submit these documents:
- Pre-enrolment application for the Master’s
- Photocopy of the access qualification
- Academic certificate of the grades of the degree.
- Certification of the Spanish level (if the mother tongue is not Spanish).
ADDITIONAL DOCUMENTS The Academic Coordinating Committee (CCA) of this Master's will value the documents that prove any other merit of the applicant listed in the scoring table, and adding the corresponding score, which can be:
- Motivation letters
- Certificates of research in Marketing
- Certificates of personal experience in Marketing
- Certificates of courses related or similar to Marketing
- Certificates in languages different from Spanish
COMPLEMENTARY DOCUMENT. A brief Curriculum Vitae which includes personal data, academic training, professional experience and abilities, highlighting its connection with the contents of the Master’s degree, can be a support for the Academic Coordinating Committee (CCA) of this Master’s degree in order to value the student's application, although it does not add any point.