Below is detailed a group of good practices related to the implementation of online strategies by the entities, services or units of the Universitat de València. At the same time, it indicates a basic group of measures orientated at the internal organization of the managing community of the dynamic communities of social networks users of the UV. These managers are the responsible of institutional, the “community managers” delegates and the web publishers.

Promotion inside and outside the Internet

In each of the dissemination channels used, the use of the rest should be promoted, aligning the strategies online (in Internet) and offline (outside Internet). Possible ways to implement this general rule are:

1. An express indication of the institutional web and social networking sites should be made in print media of the organ, service or unit (such as posters, publications, leaflets…), press, radio and television advertising. In the case of specific areas or actions (due to their nature or their seasonality), the corresponding specific portal must be publicized, as well as the accounts in social networks, if any (E.g. Expociencia, activities produced by PCUV).
2. The online channel (web and social network accounts) can be further enhanced by means of an initial locution (service outside opening hours) or recommendations from telephone operators (service outside opening hours) through the telephone service (operated by a switchboard at 96-3864100 of the Universitat de València and by a directory of numbers in the different bodies, services or entities).
3. The online channel (web and social network accounts) can be further enhanced by means of an initial voice-over (service during opening hours) or recommendations from telephone operators (service outside opening hours) through the telephone service (operated by a switchboard at 96-3864100 of the University of Valencia and by a directory of numbers in the different bodies, services or units).
4. In institutional websites and specific portals to each entity, service or unit should advertise the accounts available on social networks. All UV institutional websites include the icons of the most important social networks as an interface, at the bottom of the page. In sense, if the accounts are created (or adapted), registered (Online Office UV) and managed according to the guidelines marked in this style and usage guide document, the UWM will make that these icons appear to these accounts. Otherwise, the icons will point to the social networks accounts of the cooperative profile of the Universitat de València.
5. Institutional accounts on social networks should show, among others, the associated website, the costumer telephone service, as well as index to other accounts connected to topics in area of knowledge belonging to the same campus, in accordance with Article 30 of the Regulation of the use of the resources connected with the technologies of the information and communication of the Universitat de València.

Internal coordination between accounts

The Web and Marketing Unit (UWM) of the Universitat de València will maintain and distribute the contact list of web editor and account managers in social networks between them. This information will not be advertised and it will only be available by users who have been validated with accounts of the type ‘’@uv.es’’. In this way it will be more efficient to redirect queries from members of the university community and provide links to accounts with more information.

Actions that improve the management and promote the visibility of the accounts are:

• The managers of different accounts will coordinate for the publication of contents that directly the activity of their respective accounts.
• Exchange of experiences, articles, manuals for the management of social networks.
• Put links on Facebook to other accounts of the Universitat de València that are related to the subject of the account.
• Retweet and share messages from other institutional accounts that are related to the subject dealt with in the account, either on their own initiative ot at the request of the account manager who has published the content.
• Verify that the different accounts maintained on the social networks of a specific entity, service or unit are included in the official list of profiles of the Universitat de València, published on its home page.
• Notify TO the UWM of the launch of a possible campaign before its publication not only as a logistics support, but also to receive legal and technical indication to avoid possible inconvenience.

Realization of evaluation meetings

In order to take advantage to individual experiences, UWM will organize regular face-to-face meetings of all the managing, managers and persons in charge. The aim of these meetings is to share everyday situations of the management of online channels of the Universitat de València. In these meetings, a profile will be selected each time, so you can present your own case and to comment with the other managers, the problem and the situation resolved.

In that way, the evolution indicators will be evaluated in general terms in order to study and interpret tendencies that may be useful for all managers.

Communication with other external accounts

One way of disseminating the activity through other external accounts of the Universitat de València.

Many accounts are dedicated to providing information on more or less broad topics of interest (in terms of teaching, I+D+i, knowledge transfer, etc.). If these accounts have an established reputation and a group of supporters according to the institutional objectives, they can be contacted to give to the information that you are interested in a longer range and it must be appropriate to the type of information published in that account.

Use of images and web links within the UV (URL shorteners recommended)

As mentioned in other sections of this guide, it is important to illustrate the publications in the different social networks with images related to the subject dealt with.

Although there are specific sizes for the images to be displayed correctly in each social network, it is possible to summarize these proportions in these formats:

• Rectangular size (Twitter, Facebook, Linkedin): 1280x720
• Square size (Twitter, Facebook, Linkedin): 1280x720

The web content manager of the Universitat de València generates links (to webs, news, blogs, etc.) of great length. In the case of needing shorter and nicer, the UV link server accessible from "http://links.uv.es/".