Things to avoid when using Twitter

It is important to highlight some behaviours that should be avoided on Twitter in order to contribute in the attempt of establishing guidelines for the presence of the institution in online networks:

1. Saying good morning without context. This update should be taken advantage of to complement it with relevant information (e.g. Good morning. This is the official schedule of the UV for today https://links.uv.es/JvbGx6M”).
2. Thanking new followers. It might be tempting to do so in days in which there are a relevant number of new followers, e.g. during the beginning of the academic year or enrolment time. However, it should be avoided, as it would his result in a spamming of the timeline of previous followers.
3. Acknowledging the RTs publicly. As in the previous case, a day of optimal activity can result in too many messages of this kind. In any case, an alternative would be selecting a few relevant RTs and acknowledging them via DM (direct message) as a long as they are following the official account of the institution.
4. Mentioning or tweeting similar messages to different accounts. Besides being forbidden by Twitter guidelines, it makes messages not readable.
5. Overusing hashtags. Two per tweet at most.
6. That there is more coloured text such as hyperlinks (tags, usernames and links) conventional black text.
7. Having a low daily publication rate (less than 5 tweets per day), always taking into account the type of official account and the content.
8. Using text message abbreviations regularly.
9. Exceeding the 50% of RT in relation to tweets.
10. Using Twitter as a chat with one or more than one users.
11. Mentioning or retweeting constantly the same external accounts.
12. Referring an inquiry to another account without communicating with the responsible people of said account beforehand via private messaging.
13. Publishing messages with the same content in different occasions without intermediate content.
14. Publishing or retweeting information from dubious sources.
15. Following or unfollowing users massively.
16. Retweeting by request of other users, except we are absolutely sure of the veracity of what they present.
17. Speculating or rambling about regional and/or national Trending Topics.
18. Using #FF incorrectly to make recommendations in days other than Friday, recommending a huge amount of users or using it with different purposes other than mere recommendation of other interesting profiles.

Managing conflictive users on Twitter

Content managing’s objective is optimasing as much as possible the time invested in it and obtaining results that concur with the potential and aims of the account.

As featured in the Regulations on the use of resources on technology of information and communication of the Universitat de València, racist, xenophobic, pornographic, sexist, or terrorist contents or advertising are completely forbidden, as well as any actions that could harm the rights of intimacy, honour, self-image or dignity of people. The publication of these contents, whether they are regular tweets, retweets, quotations or direct messages or any other with commercial, lucrative or fraudulent purposes can be motive of suspension or closing of pages and institutional profiles in social networks by the ICTs unit of the Office of the Principal of the Universitat de València.

On the other hand, once the potential profiles that generate this malicious content have been identified, trolls or not, it is recommended that they are closely tracked in case questioning or correction is needed in case of recurrence. As a general rule, these profiles will not be blocked unless their malicious comments are very repetitive because blocking prevents monitoring of publications.

At the same time, the differences between mentions with and without point or spacing before the username to win or reduce visibility should be remembered.