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Even though Facebook allows the creation of different types of users (profile, page or group), the pages for entities, services and units of the Universitat de València will be required to be the page type. Facebook assigns a differential nature to the institutional pages in order to distinguish them from personal profiles, offering a series of characteristics to monitor the website around them. They have complete statistics of who use them, linked to information about age, gender, language, country, activity, etc. On the other hand, the creation of profiles for institutional accounts violates the usage guidelines of Facebook. In the event that a Facebook profile in support of an institutional account was created in the past by mistake, Facebook relies on a migration tool to convert the profile to a page account type. It can be accessed on https://www.facebook.com/pages/create.php?migrate).

The broadcasting of the webpage is recommended as soon as a vanity URL or a personalised link is available. It can be obtained from the following link:

http://www.facebook.com/username