Although initially the existence of specific isotypes for the university services was not planned, the significant increase of activities developed by the Universitat de València through their services which have the society as a consignee has led to the need of providing them visual identification elements integrated in the group of the visual identity of the University which allow them to be recognised and recognised easier and quicker.
Thus, the general services of the Universitat de València which develop activities not only addressed to the internal users (members of the university community), can have a specific isotype which identify them.
As for its construction and use, the services will follow the same criterion than the one defined for the centres of the University.
As regards the colour application, the general services of the University of Valencia correspond them, mainly, the defined colour for the institutional level of the Universitat de València.
Additionally, to these uses, the specific isotypes of the general services can be used together with the institutional logo (corporate) and the specific mark designation in which they are represented, typographically represented with the established rules, without the need of making use of the service logo to which the said isotype represents.