At the launch participated the Vice-principal of Territorial Projection and Society, Jorge Hermosilla, and Francesc Colomer, Regional Secretary for Tourism.  It was held at Conference Hall of Palau Cerveró.

The Vice-Principal Jorge Hermosilla explained that the audio-visual “is a demand for the meaning that the landscape should acquire in a territorial strategy, included tourism. It makes clear the need for a new story that claims our landscapes, as inspiration for our own products, unique, unrepeatable... at the same time that allows away from the banal landscape, standardization, generalization... that has been settling in recent decades”. Walesska Schlesinger, Rafael Mata, Juan Piqueras, Jose Luís Jimenez, Josep Montesinos, Emilio Iranzo and Maria Hernández take part in the audio-visual as interviewees.

The Regional Secretary for Tourism, Francesc Colomer, has insisted on the great usefulness of this documentary that allows us to rediscover "the beauty and importance of our landscapes, which are fundamental tourist resources for the development of the tourism model we want for the Valencia Region, a model based on authenticity and sustainability.” Francesc Colomer has vindicated the Valencian landscape as the basis of a highly grounded narrative discourse.

Docufòrum: a multi-disciplinary and media project

Docufòrum is an audio-visual format which is led by the Office of the Vice-Principal for Territorial Projection and Society and which is made in high quality (HQ) by the Taller d’Audiovisuals de la Universitat (TAU), and which deals with actual topics of social interest in a documentary style. The documentaries are 20 minutes long and in each one of them there are opinions of specialists as well as from the Universitat de València as from the social or business field.

Currently, the Docufòrum programme consist of twenty audio-visuals aids that deal with topics about the Valencian territory and society: social economy, cultural landscapes, social exclusion, education, employment… The dissemination of the documentaries will be done in 3 levels. On the one hand, they will be projected in the Valencian Territory in a programme of discussion forums that said Vice-Principal will organise in the Valencian Regions. Furthermore, these documentaries will be available in the education institutions of the Valencian Community due to an agreement of Universitat de València and the Valencian Ministry of Education. Finally, the Valencian television channel, À punt, will emit the documentaries, whose format is being finished.